Antonia Scatton is a Co-founder and Senior Consultant of UpRise Campaigns, a new organization dedicated to making political campaigning more effective and more affordable. She is a veteran political consultant and dedicated Democratic Party activist who has worked for political campaigns, party committees and advocacy organizations across the country, from Jerry Brown to Jeanne Shaheen to the Democratic Party of Virginia.
Antonia spent 2015 working directly with George Lakoff to develop practical ways for people to apply progressive framing in political campaigns. She has always been interested in developing new technology and methods, participating in the creation of one of the first online volunteer management systems for the Jim Webb campaign in 2006, and winning an international award for her work in strategic targeting for the Center for American Progress.
Antonia splits her time between working in applied politics and searching for new ways to improve the political campaign craft to gain strategic and tactical advantages. She regularly delves into academic research in communications, decision psychology, cognitive linguistics and cultural anthropology, and studies the history and development of new practices in the sales, advertising and marketing industries.
She is happy to share what she has learned as a strategic advisor and through her work with UpRise Campaigns.
She is available for presentations and private consultations on the following topics and others:
- the science behind political framing,
- how to apply progressive framing in political campaigns,
- new research on what does and doesn’t work in campaign outreach,
- tactics for developing and maintaining message discipline,
- how to connect with and motivate Millennials, and
- new ways to campaign effectively on a tight budget.
The Center for American Progress, Jerry Brown, Mark Warner, Jim Webb, The New Hampshire Democratic Party (Jeanne Shaheen and Katrina Swett), The Democratic Party of Virginia, Jim Moran (VA-8), Victoria Wulsin (OH-2), Wayne Powell (VA-7), Fairfax County Democratic Committee, Arlington County Democratic Committee, National Prostate Cancer Coalition, Greenpeace, Taxpayers for Common Sense, Oakland Unified School District, Consumer Attorneys of California, No on Prop 37, and others.
Read more about her past work here.