Tag Archives: drew westen

It’s not about policy positions. Emotion moves swing voters.

We say “Cap and Trade”. They say “Job Killing Energy Tax”.
We say “Public Option”. They say “Government Takeover of Your Health Care”.

They use emotions to connect with people and create negative feelings toward us. We use logic to try to convince people that we’re right. Obama gave people hope in 2008, but we failed miserably by trying to sell the Affordable Care Act as a list of poll tested policies instead of as a moral imperative. Continue reading

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