Tag Archives: George Lakoff

Learning from Lakoff

Quintessential George Lakoff at the Berkeley coffee shop. (BAP photos)

I recently had the privilege of working with the brilliant and delightful Professor George Lakoff at University of California, Berkeley. I went to study framing. I learned far more than I ever imagined about how our minds actually work.

These discoveries in cognitive science¬†elevate Lakoff’s work on political framing from “good advice” to “critical truths we ignore at our own peril”. We have¬†to understand the foundation of our competing moral systems if we are to succeed in reaching people and overturning the Right’s dominance over our public debate. Continue reading

Advertisements