I recently had the privilege of working with the brilliant and delightful Professor George Lakoff at University of California, Berkeley. I went to study framing. I learned far more than I ever imagined about how our minds actually work.
These discoveries in cognitive science elevate Lakoff’s work on political framing from “good advice” to “critical truths we ignore at our own peril”. We have to understand the foundation of our competing moral systems if we are to succeed in reaching people and overturning the Right’s dominance over our public debate. Continue reading